When Is The Best Time To Post On Tiktok?

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Jessie Rei

· 6 min read
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Anakin AI)

When is the Best Time to Post on TikTok?

Navigating the ever-evolving landscape of social media can be a daunting task, especially when it comes to maximizing the reach and engagement of your content. TikTok, the rapidly growing video-sharing platform, is no exception. Understanding the optimal posting times can make all the difference in ensuring your content reaches the right audience and achieves the desired impact. In this blog post, we’ll explore the factors to consider when determining the best time to post on TikTok, helping you create a strategic content plan that resonates with your followers.

When is the Best Time to Post on TikTok?

Should you close TikTok after posting?

After you’ve uploaded a video to TikTok, it’s generally not necessary to keep the app open or leave it running in the background. TikTok’s algorithm will continue to work behind the scenes, promoting your content and exposing it to potential viewers, even if the app is closed. Keeping the app open won’t necessarily increase your views or engagement, as TikTok’s recommendation system operates independently of whether the app is actively being used.

However, it’s a good idea to check your video’s performance periodically, especially in the first few hours after posting. This will allow you to monitor the initial engagement and make any necessary adjustments to future content. Additionally, if you receive comments or messages from your followers, you’ll want to be able to respond in a timely manner. Closing the app entirely may cause you to miss out on these interactions.

Ultimately, the decision to keep TikTok open or closed after posting is up to you and your personal preferences. The most important thing is to ensure that your video is optimized and ready for the algorithm to work its magic.

How do I increase views on TikTok?

Increasing your views on TikTok requires a multi-faceted approach. Here are some strategies to consider:

  1. Understand Your Audience: Analyze your existing content to identify the topics, trends, and formats that resonate best with your followers. Use TikTok’s analytics to understand when your audience is most active and what types of content they engage with the most.

  2. Create Engaging Content: Focus on creating high-quality, visually appealing, and entertaining content that aligns with your audience’s interests. Use trending sounds, effects, and hashtags to increase the discoverability of your videos.

  3. Optimize Your Posting Schedule: Identify the best times to post on TikTok based on your audience’s activity patterns. Generally, weekdays between 6 AM and 10 AM, and weekends between 11 AM and 5 PM, are considered prime posting times.

  4. Leverage Hashtags and Challenges: Use relevant, popular hashtags to increase the visibility of your content. Additionally, participate in trending challenges or create your own, as this can help you reach a wider audience.

  5. Collaborate with Other Creators: Collaborate with other TikTok creators who have a similar target audience. This can help you cross-promote and expose your content to new viewers.

  6. Engage with Your Audience: Respond to comments, like and share other users’ content, and actively participate in the TikTok community. This can help build relationships and foster a loyal following.

  7. Analyze and Iterate: Continuously monitor your video’s performance and make adjustments to your content strategy based on the data. Test different approaches and learn from your successes and failures.

Remember, growing a TikTok following takes time and consistent effort. By focusing on creating high-quality, engaging content and leveraging the platform’s features, you can gradually increase your views and build a loyal audience.

How do you post a video on TikTok to get viral?

Achieving a viral video on TikTok is the holy grail for many creators, but it’s not an easy task. However, there are some strategies you can employ to increase your chances of going viral:

  1. Identify Trending Topics and Sounds: Keep a close eye on TikTok’s trends, popular sounds, and challenges. Align your content with these trends to increase the likelihood of your video being discovered by a wider audience.

  2. Create Engaging and Entertaining Content: Focus on creating videos that are visually appealing, humorous, or emotionally resonant. TikTok users are drawn to content that elicits a strong reaction or provides a unique perspective.

  3. Use Attention-Grabbing Hooks: Start your videos with a strong hook that immediately captures the viewer’s interest. This could be an unexpected or intriguing opening, a surprising twist, or a relatable problem that the viewer wants to see resolved.

  4. Optimize for the Algorithm: Understand how TikTok’s algorithm works and tailor your content accordingly. Use relevant hashtags, geotags, and captions to improve the discoverability of your videos.

  5. Leverage Influencer and Duet/Stitch Collaborations: Collaborate with other popular TikTok creators or leverage the Duet and Stitch features to tap into their existing audiences.

  6. Encourage Engagement: Prompt your viewers to interact with your content by asking questions, encouraging shares, or inviting them to participate in a challenge or trend.

  7. Be Consistent and Patient: Consistency is key on TikTok. Continue to post high-quality content regularly, even if your initial videos don’t go viral. It may take time to build momentum and find the right formula for your audience.

Remember, there’s no guaranteed formula for creating a viral TikTok video, as the platform’s algorithm is constantly evolving. However, by focusing on creating engaging, timely, and optimized content, you can increase your chances of reaching a wider audience and potentially achieving that elusive viral status.

Can you post too much on TikTok?

The question of whether you can post too much on TikTok is a common one among creators. The answer is not a simple yes or no, as it depends on several factors.

  1. Audience Engagement: The key is to find the right balance between posting frequently enough to maintain your audience’s attention and not overwhelming them with too much content. If you notice a decline in engagement or a significant drop-off in views on your recent posts, it may be a sign that you’re posting too frequently.

  2. Content Quality: It’s better to post high-quality, well-thought-out content less often than to flood your audience with a high volume of mediocre or rushed videos. Prioritize creating engaging, valuable content over posting for the sake of posting.

  3. Posting Consistency: Consistency is important on TikTok, but that doesn’t necessarily mean posting multiple times a day. Aim for a consistent posting schedule, whether that’s once a day, every other day, or a few times a week. This will help you maintain a steady presence without overwhelming your audience.

To determine the optimal posting frequency for your TikTok account, consider the following:

  1. Analyze Your Analytics: Use TikTok’s built-in analytics to understand your audience’s engagement patterns. Pay attention to the times and days when your content performs best, and use this data to inform your posting schedule.

  2. Experiment and Iterate: Try different posting frequencies and observe the impact on your views, engagement, and follower growth. Adjust your strategy as needed to find the sweet spot for your particular audience.

  3. Prioritize Quality over Quantity: It’s better to post high-quality, engaging content less often than to post lower-quality content more frequently. Focus on creating content that resonates with your audience, rather than just posting for the sake of posting.

Remember, the ideal posting frequency on TikTok can vary depending on your niche, audience, and content strategy. The key is to find a balance that keeps your audience engaged and interested, without overwhelming them with too much content.


In conclusion, the best time to post on TikTok can vary depending on your target audience, content, and goals. However, the general consensus seems to be that the optimal times are during the evenings and on weekends when users are more active on the platform. By understanding the peak engagement hours and tailoring your posting schedule accordingly, you can maximize the visibility and impact of your TikTok content. Ultimately, the key is to experiment, analyze your analytics, and adapt your strategy to find the sweet spot that works best for your unique TikTok presence.


Anakin AI)

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About Jessie Rei

I'm Jessie Rei, the mind behind Shewillbe.nyc. As a Tech Journalist, Author, and PR Campaign Manager residing in the heart of NYC, my mission is to demystify the tech world for you. With a passion for AI and emerging technologies, I bring a wealth of knowledge and a unique perspective to the table, aiming to make technology accessible and understandable for everyone. It's a pleasure to connect with you through my work.